
Fighting fake reviews and misuse

Tech Team
- employee / 6
- all the time

Content Integrity Team
- employee / 14
- all the time

Help from our community
- employee / 9
- all the time

Enforcement Team
- employee /32
- all the time
?What do we do if we see continued misuse
Consumer Warnings
If a business doesn’t comply with our C&D or continuously breaches our guidelines, we’ll post a Consumer Warning on their Trustpilot profile. This lets all Tarvk users know about the business's behaviour, and helps consumers make informed choices.
Cease and Desist
If our warnings are ignored or we continue to see misuse, our Enforcement Agents will escalate the case and issue a cease and desist letter (C&D). The C&D orders the business to immediately stop the misuse, and warns that if they don't, we’ll take further action such as terminating any paid subscription, stopping their Tarvk stars from appearing in search engine results, and placing a prominent Consumer Warning on their profile page.
Automated Warnings
Our robots are constantly on the lookout for suspicious reviews and behavior, and automatically warn businesses if detected. For example, if we come across misuse of our flagging function, a series of automated warnings will be triggered reminding the business to play by the rules.